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	<title>From the Desk of Marlene Green &#187; Great Teachers</title>
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		<managingEditor>gkicnewyork@gmail.com ()</managingEditor>
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		<ttl>1440</ttl>
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		<itunes:summary>Musings  Nuggets for GKIC Chapter Members  Millionaire Blueprints VIPs</itunes:summary>
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			<itunes:email>gkicnewyork@gmail.com</itunes:email>
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			<title>From the Desk of Marlene Green</title>
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		<title>Help! – I Can’t Get Out Of The Box I Put Myself In!</title>
		<link>http://fromthedeskofmarlenegreen.com/help-%e2%80%93-i-can%e2%80%99t-get-out-of-the-box-i-put-myself-in/</link>
		<comments>http://fromthedeskofmarlenegreen.com/help-%e2%80%93-i-can%e2%80%99t-get-out-of-the-box-i-put-myself-in/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 18:51:57 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[Great Teachers]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dan kennedy]]></category>
		<category><![CDATA[My Business is Different]]></category>
		<category><![CDATA[think outside the box]]></category>

		<guid isPermaLink="false">http://fromthedeskofmarlenegreen.com/?p=47</guid>
		<description><![CDATA[From the series: Why People Fail &#8211; A series of No B.S.  Articles from Dan Kennedy The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonalds executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Help! – I Can’t Get Out Of The Box I Put Myself In!", url: "http://fromthedeskofmarlenegreen.com/help-%e2%80%93-i-can%e2%80%99t-get-out-of-the-box-i-put-myself-in/" });</script>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Joe Polish, Piranha Marketing &amp; Having a Really ELF Business!</title>
		<link>http://fromthedeskofmarlenegreen.com/joe-polish-piranha-marketing-having-a-really-elf-business/</link>
		<comments>http://fromthedeskofmarlenegreen.com/joe-polish-piranha-marketing-having-a-really-elf-business/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 12:42:43 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[Great Teachers]]></category>
		<category><![CDATA[In Marketing]]></category>
		<category><![CDATA[Priceless Resources]]></category>
		<category><![CDATA[Really Cool People]]></category>
		<category><![CDATA[joe polish]]></category>
		<category><![CDATA[piranha marketing]]></category>

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		<description><![CDATA[I recently had an opportunity, by special invitation, to attend Joe Polish’s Superconference in Phoenix, Arizona. Though this event was attended mostly by smart marketing-savvy carpet cleaners (because Joe Polish is the marketing guru to the carpet cleaning niche) there were numerous other entrepreneurs and marketers there in all types of online and offline businesses [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Joe Polish, Piranha Marketing &#038; Having a Really ELF Business!", url: "http://fromthedeskofmarlenegreen.com/joe-polish-piranha-marketing-having-a-really-elf-business/" });</script>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Got Staffing Problems? Bob Negen shares How You Can Develop a Whiz Bang Staff</title>
		<link>http://fromthedeskofmarlenegreen.com/got-staffing-problems-bob-negen-shares-how-you-can-develop-a-whiz-bang-staff/</link>
		<comments>http://fromthedeskofmarlenegreen.com/got-staffing-problems-bob-negen-shares-how-you-can-develop-a-whiz-bang-staff/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 09:10:53 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[Great Teachers]]></category>
		<category><![CDATA[In Marketing]]></category>

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		<description><![CDATA[Had the pleasure of meeting Retail Guru, Bob Negen, at Jeff Walker&#8217;s Product Launch workshop. Bob founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores, in 1981 when he was only 23 years old. He had just graduated from college, didn’t want to get a “real job” and loved flying [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Got Staffing Problems? Bob Negen shares How You Can Develop a Whiz Bang Staff", url: "http://fromthedeskofmarlenegreen.com/got-staffing-problems-bob-negen-shares-how-you-can-develop-a-whiz-bang-staff/" });</script>]]></description>
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<itunes:duration>52:06</itunes:duration>
		<itunes:subtitle>Had the pleasure of meeting Retail Guru, Bob Negen, at Jeff Walker's Product Launch workshop.  Bob founded the Mackinaw Kite Co., a small chain ...</itunes:subtitle>
		<itunes:summary>Had the pleasure of meeting Retail Guru, Bob Negen, at Jeff Walker's Product Launch workshop.  Bob founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores, in 1981 when he was only 23 years old.  He had just graduated from college, didnrsquo;t want to get a ldquo;real jobrdquo; and loved flying kites.

He spent the next twenty years learning how to be a successful merchant.  He made more mistakes than you can shake a stick at, but managed to survive and earn the status of ldquo;battle tested retail veteranrdquo;.  Among many noteworthy accomplishments, Bob helped create a yo-yo craze that generated over 2 million dollars in yo-yo and yo-yo accessory sales.

In 1999, Bob and his wife Susan founded WhizBang! Training to help independent retailers thrive in todayrsquo;s super-competitive market.

Bob says ldquo;kites, yo-yos, shoes or sleeping bags, itrsquo;s all about giving your customers the kind of EXPERIENCE that makes your business memorable and parlaying that first experience into a highly profitable long-term relationshiprdquo;.  Great Kennedy speak!

Bob and Susan are the authors of the Amazon.com bestseller "Marketing Your Retail Store In The Internet Age", and Bob is a regular guest on Jim Blasingamersquo;s nationally syndicated radio show ldquo;The Small Business Advocaterdquo;.  His learning resources at www.whizbangtraining.com have helped hundreds of independent retailers play David in a marketplace filled with Goliaths.

Bob's niche is retail store owners and he shares many gems on this recording that will be useful to you on hiring superstar staff people, setting up an ongoing recruitment program, getting your staff to do things while you are not around and much, much more!  Please provide your comments after listening to this recording!   Lots of great gems and food for thought on how you are hiring, developing and retaining staff.  Enjoy!ShareThis</itunes:summary>
		<itunes:keywords>Great,Teachers,,In,Marketing</itunes:keywords>
		<itunes:author>gkicnewyork@gmail.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<title>Hear from Paul Partridge, a Successful Direct Response Marketer &amp; Copywriter!</title>
		<link>http://fromthedeskofmarlenegreen.com/hear-from-paul-partridge-a-successful-direct-response-marketer-copywriter/</link>
		<comments>http://fromthedeskofmarlenegreen.com/hear-from-paul-partridge-a-successful-direct-response-marketer-copywriter/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 12:59:13 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[Great Teachers]]></category>
		<category><![CDATA[In Marketing]]></category>
		<category><![CDATA[Really Cool People]]></category>

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		<description><![CDATA[Paul Partridge, a New Jersey based GKIC Gold Member, is a successful copywriter for 20 years and has worked in 57 different industries from automobiles to education&#8230;financial services to information marketing. He brings a fresh perspective to the table. He leverages what&#8217;s working in one industry, and brings it to another business, often with spectacular [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Hear from Paul Partridge, a Successful Direct Response Marketer &#038; Copywriter!", url: "http://fromthedeskofmarlenegreen.com/hear-from-paul-partridge-a-successful-direct-response-marketer-copywriter/" });</script>]]></description>
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		<slash:comments>0</slash:comments>
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<itunes:duration>30:02</itunes:duration>
		<itunes:subtitle>Paul Partridge, a New Jersey based GKIC Gold Member, is a successful copywriter for 20 years and has worked in 57 different industries from automobiles ...</itunes:subtitle>
		<itunes:summary>Paul Partridge, a New Jersey based GKIC Gold Member, is a successful copywriter for 20 years and has worked in 57 different industries from automobiles to education...financial services to information marketing.  He brings a fresh perspective to the table.  He leverages what's working in one industry, and brings it to another business, often with spectacular results.  For example, he claims he can increase the ROI of any advertising by 200% to 1000% and find hidden pots of money in the existing assets of companies that are not being properly used.

Clients retain Paul to develop and create direct mail...DRTV....newspaper ads..telemarketing...e-commerce...joint venturs...publicity...and strategic alliances.  His impressive client list includes...AOL, ATT, American Express, Nissan, Rodale, Glazer-Kennedy Insider's Circle.  He also works with small and mid-sized companies.

Listen to the gems Paul shares as he talks about what it was like working for American Express on the Gold Card Program and with Reader's Digest....  Thanks for posting  your comments after listening!ShareThis</itunes:summary>
		<itunes:keywords>Great,Teachers,,In,Marketing,,Really,Cool,People</itunes:keywords>
		<itunes:author>gkicnewyork@gmail.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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