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	<title>From the Desk of Marlene Green &#187; In Marketing</title>
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	<copyright>Copyright &#xA9; From the Desk of Marlene Green 2010 </copyright>
	<managingEditor>gkicnewyork@gmail.com (From the Desk of Marlene Green)</managingEditor>
	<webMaster>gkicnewyork@gmail.com (From the Desk of Marlene Green)</webMaster>
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	<itunes:author>From the Desk of Marlene Green</itunes:author>
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		<itunes:name>From the Desk of Marlene Green</itunes:name>
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		<title>James Malinchak scores another Raving Fan, Dr. Sharon Melnick&#8230;</title>
		<link>http://fromthedeskofmarlenegreen.com/james-malinchak-scores-another-raving-fan-dr-sharon-melnick/</link>
		<comments>http://fromthedeskofmarlenegreen.com/james-malinchak-scores-another-raving-fan-dr-sharon-melnick/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 16:14:45 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[Glazer-Kennedy Insider's Circle-Manhattan & N. New]]></category>
		<category><![CDATA[In Marketing]]></category>
		<category><![CDATA[Really Cool People]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[college speaking]]></category>
		<category><![CDATA[James Malinchak]]></category>
		<category><![CDATA[sharon melnick]]></category>

		<guid isPermaLink="false">http://fromthedeskofmarlenegreen.com/?p=54</guid>
		<description><![CDATA[GKIC Manhattan Gold Chapter Member, Dr. Sharon Melnick, was absolutely thrilled that she attended James Malinchak’s Big Money Speaker Bootcamp &#38; I am also thrilled for her and what’s to come for her speaking career in 2009 as a result of working with James!… To learn more about why Dr. Melnick is so excited, visit [...]]]></description>
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		<title>Notes from Eben Pagan &amp; Wyatt Woodsmall&#8217;s Advanced Learning &amp; Teaching Technologies Program&#8230;Part I</title>
		<link>http://fromthedeskofmarlenegreen.com/notes-from-eben-pagan-wyatt-woodsmalls-advanced-learning-teaching-technologies-programpart-i/</link>
		<comments>http://fromthedeskofmarlenegreen.com/notes-from-eben-pagan-wyatt-woodsmalls-advanced-learning-teaching-technologies-programpart-i/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 16:09:25 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[In Marketing]]></category>
		<category><![CDATA[On the Planet]]></category>
		<category><![CDATA[Really Cool People]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eben pagan]]></category>
		<category><![CDATA[jeff walker]]></category>
		<category><![CDATA[joe polish]]></category>
		<category><![CDATA[marlene green]]></category>
		<category><![CDATA[wyatt woodsmall]]></category>

		<guid isPermaLink="false">http://fromthedeskofmarlenegreen.com/?p=55</guid>
		<description><![CDATA[Invited as guest of Eben Pagan to a gathering of entrepreneurs in Los Angeles including Joe Polish, Jeff Walker, Brent Smith, and Ken Krell to learn Advanced Strategies on Learning, Teaching and Presenting.  Our mission is to Learn How to Learn and Learn How to Teach. Here are some key gems I can share with [...]]]></description>
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		<title>Joe Polish, Piranha Marketing &amp; Having a Really ELF Business!</title>
		<link>http://fromthedeskofmarlenegreen.com/joe-polish-piranha-marketing-having-a-really-elf-business/</link>
		<comments>http://fromthedeskofmarlenegreen.com/joe-polish-piranha-marketing-having-a-really-elf-business/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 12:42:43 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[Great Teachers]]></category>
		<category><![CDATA[In Marketing]]></category>
		<category><![CDATA[Priceless Resources]]></category>
		<category><![CDATA[Really Cool People]]></category>
		<category><![CDATA[joe polish]]></category>
		<category><![CDATA[piranha marketing]]></category>

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		<description><![CDATA[I recently had an opportunity, by special invitation, to attend Joe Polish’s Superconference in Phoenix, Arizona. Though this event was attended mostly by smart marketing-savvy carpet cleaners (because Joe Polish is the marketing guru to the carpet cleaning niche) there were numerous other entrepreneurs and marketers there in all types of online and offline businesses [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Got Staffing Problems? Bob Negen shares How You Can Develop a Whiz Bang Staff</title>
		<link>http://fromthedeskofmarlenegreen.com/got-staffing-problems-bob-negen-shares-how-you-can-develop-a-whiz-bang-staff/</link>
		<comments>http://fromthedeskofmarlenegreen.com/got-staffing-problems-bob-negen-shares-how-you-can-develop-a-whiz-bang-staff/#comments</comments>
		<pubDate>Fri, 20 Jul 2007 09:10:53 +0000</pubDate>
		<dc:creator>Marlene Green</dc:creator>
				<category><![CDATA[Great Teachers]]></category>
		<category><![CDATA[In Marketing]]></category>

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		<description><![CDATA[Had the pleasure of meeting Retail Guru, Bob Negen, at Jeff Walker&#8217;s Product Launch workshop. Bob founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores, in 1981 when he was only 23 years old. He had just graduated from college, didn’t want to get a “real job” and loved flying [...]]]></description>
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		<slash:comments>0</slash:comments>
			<enclosure url="http://www.fromthedeskofmarlenegreen.com/wp-content/audios/Bob_Negen_Interview.mp3" length="12505548" type="audio/mpeg" />
		<itunes:duration>52:06</itunes:duration>
		<itunes:subtitle>Had the pleasure of meeting Retail Guru, Bob Negen, at Jeff Walker's Product Launch workshop.  Bob founded the Mackinaw Kite Co., a small chain ...</itunes:subtitle>
		<itunes:summary>Had the pleasure of meeting Retail Guru, Bob Negen, at Jeff Walker's Product Launch workshop.  Bob founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores, in 1981 when he was only 23 years old.  He had just graduated from college, didn’t want to get a “real job” and loved flying kites.

He spent the next twenty years learning how to be a successful merchant.  He made more mistakes than you can shake a stick at, but managed to survive and earn the status of “battle tested retail veteran”.  Among many noteworthy accomplishments, Bob helped create a yo-yo craze that generated over 2 million dollars in yo-yo and yo-yo accessory sales.

In 1999, Bob and his wife Susan founded WhizBang! Training to help independent retailers thrive in today’s super-competitive market.

Bob says “kites, yo-yos, shoes or sleeping bags, it’s all about giving your customers the kind of EXPERIENCE that makes your business memorable and parlaying that first experience into a highly profitable long-term relationship”.  Great Kennedy speak!

Bob and Susan are the authors of the Amazon.com bestseller "Marketing Your Retail Store In The Internet Age", and Bob is a regular guest on Jim Blasingame’s nationally syndicated radio show “The Small Business Advocate”.  His learning resources at www.whizbangtraining.com have helped hundreds of independent retailers play David in a marketplace filled with Goliaths.

Bob's niche is retail store owners and he shares many gems on this recording that will be useful to you on hiring superstar staff people, setting up an ongoing recruitment program, getting your staff to do things while you are not around and much, much more!  Please provide your comments after listening to this recording!   Lots of great gems and food for thought on how you are hiring, developing and retaining staff.  Enjoy!</itunes:summary>
		<itunes:keywords>Great Teachers, In Marketing</itunes:keywords>
		<itunes:author>gkicnewyork@gmail.com</itunes:author>
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